You belong to the hospitality / catering field or you own a business, click here to get further information.
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A content of quality will have more chance to attract the internet user and incite him to buy / contact. Texts have to be written with care. The impact of your communication strategy relies on their relevance.
The text has to be clear, direct, respectful of linguistic rules and optimized SEO (all the technics that allow you to have your website referenced by search engines and well placed in search results).
Of course, these rules also apply to your presence on social networks.
Do not hesitate to contact me if you need visual or textual content in French, as I can adapt to various projects.
A company or brand can create a social media strategy in order to exchange with its clients before, during and after their consumption of the product or service offered. Social networks are many and distinct, but are not necessarily all relevant regarding the activity of your company or the (financial, human…) means you have.
On another hand, we don’t communicate on all social networks in the same way: depending on the one(s) relevant for your company (Facebook, Twitter, Pinterest, Instagram, Google +, Scoop’it or others), you will have to adapt your strategy to the possibilities offered by each network and to the rules that make it work the best. That is why a professional with a wide knowledge of the specificities and requirements of each social network will more easily adapt your communication and make the best of it.
A brand or company can’t avoid dealing with its ereputation. A your global reputation is now depending on what is said about you on the web, it is highly necessary to watch it and try to improve it if necessary.
Social networks allow a real content diversification comparing to a website. It offers a real added value for your clients, as you can enhance their understanding of your company as well as the experience they get with it through offers, services, products. Thanks to games, promotional offers, exclusive information and other special attentions especially developped for social networks, it is actually easier to strengthen the identification and membership of your clients to your company’s values.
Social networks can be compared with a new marketing channel as they allow you to prospect / retain customers and offer after-sales service. It becomes easier for you to convert your clients in true ambassadors of your brand.
All the actions done as part of a social media strategy also contribute to the visibility of your company, and consequently, to its positioning in search results.